What is the ultimate aim of Fairtrade certification in coffee production?

The ultimate aim of Fairtrade certification in coffee production is to ensure a fair price for farmers. This certification is designed to create equitable trading conditions and improve the livelihoods of small-scale farmers in developing countries. By guaranteeing a minimum price for their coffee, Fairtrade empowers farmers to cover their production costs, invest in their communities, and improve their overall standard of living.

Additionally, Fairtrade certification often includes social and environmental standards, promoting sustainable farming practices. However, its primary focus remains on the economic aspect—ensuring that farmers receive a fair share of the profits from their labor. This creates a more balanced power dynamic between producers and traders in the coffee industry, fostering better working conditions and promoting community development among coffee-growing regions.