What is the certification that aims to improve the livelihoods of small farmers by guaranteeing them a minimum price for their coffee and connecting them to global markets?

Fairtrade certification is designed specifically to enhance the livelihoods of small farmers by ensuring they receive a minimum price for their coffee, which acts as a safety net against fluctuating market prices. This certification also encourages sustainable farming practices and promotes direct trade relationships, enabling small farmers to access global markets more effectively. By adhering to Fairtrade standards, farmers are also encouraged to invest in their communities, improving local infrastructure and supporting social development projects.

In contrast, while organic certification focuses on environmentally sustainable farming practices, it does not specifically guarantee a minimum price for farmers. C.A.F.E. Practices is a set of guidelines created by Starbucks to foster ethical sourcing, but it does not have the same price guarantee mechanism as Fairtrade. The Rainforest Alliance certification emphasizes sustainable agriculture and environmental conservation but does not prioritize setting minimum prices for producers. Thus, Fairtrade stands out as the certification dedicated to improving the economic stability of small farmers in the coffee industry.